We've kind of adopted Second Harvest Food Bank as our go to charity. We had the opportunity to go and take a tour of their huge facility a couple weeks ago and it's just amazing how much food they distribute all over the state. They get huge quantities of donations from places like Walmart, Grocery stores and individuals doing food donation drives and then they serve as a warehouse distribution center and deliver it to places like homeless shelters, churches and they even have mobile donation trucks where they visit small towns and poor areas to give people easy access to them so they don't have to drive 30 minutes to a donation center. They're an amazing organization and we are proud to give them cash that they can use for operations.
Anyway, when we were talking to them they showed us some of their promotions and they use a cartoon character they made up called Kate for marketing their organization and get across the point that many of the people they serve are children. Kate is Orange and their promotions stress this color theme.
Take a look: